Shopper-Friendly "Safe" Product Review Pages
A new and very exciting addition to our services – Shopper-Friendly Review Pages! To best understand how these work, first look at www.WorldwideDelicacies.com. Find a product you like and click “View Full Article.”
The mechanics of the safe page are simple. Online stores place a button on the specific product pages that when clicked, open a new window and displays the respective shopper-friendly product review page on WorldwideDelicacies.
Note that these pages only have two live buttons or links, and they both say “Close Window.” Once a shopper has made their buying decision, their only option is to return to the store where they found the button.
The reason stores don’t send their shoppers to typical review sites is that it is too easy for the shopper to click on a link that takes them away from where they were shopping. Merchants will not risk losing a customer because of a link. Our alternative pages are “safe” for the store to use because the shopper cannot stray.
Yet, online merchants are crying for compelling content at point-of-sale that has proven to increase conversions and revenue.